Real Estate Public Affairs Services

what we do

The Challenge

The continuous growth of populated communities frequently pits sophisticated and well financed interests against the real estate business objectives. Whether it is a modest increase in the density of an existing facility or a new ground-up development, community groups are likely to oppose any initiative that impacts their neighborhood.

The result is a dramatic increase in uncertainty, delays, and density reductions in the real estate approval process. The successful approval process creates significant value for the real estate owner.

The Approach

Lyons Realty Advisors (LRA) has sound pro-active approaches to these issues. The goals of our public affairs efforts are to:

• Gain a clear understanding of community concerns
• Establish and nourish a positive public image
• Efficiently build support through pro-active communication
• Facilitate a successful municipal approval

The Process

While each project and its respective issues differ, the process for building consensus and support share many common basic elements. The established techniques used in political campaigns have proven to be quite effective when judiciously applied to real estate development challenges. LRA’s team provides the following services to ensure success of the public affairs process. They are:

• Identify neighborhood concerns and opportunities for support
• Recognize important issues and develop strategic responses
• Craft pro-active communications to effectively address the needs of all parties
• Motivate potential support to become active proponents
• Enlist essential local media to help disseminate the message

Management of the Team

LRA appreciates and integrates explicit talents from a number of sources. Land use counsel, demographic analysts, creative marketing agencies and public relation firms can all provide expertise in specific facets of a successful campaign. Management and oversight of this process is founded on a thorough understanding of the investment and property objectives. LRA guides the process to a cost effective and successful outcome.